During my 2-month engagement with Tabcorp, I contributed to Pivot, an internal initiative aimed at introducing new work methodologies across the organization's technology strategy. As part of this project, I conducted research and gathered requirements to create a branding brief for Pivot.
The objective was to develop a modern and minimalistic logo that captured the essence of Pivot's vision and values. The resulting mark not only stood out on its own but also served as the foundation for a comprehensive visual language that aligned with the brand's identity.
