As a designer for the Lion & Peacock Agency, I collaborated with a team of media professionals to develop a brand identity that embodied elegance and sophistication, with a focus on serving niche clients in often taboo industries.
Working closely with the marketing director and copywriter, I designed a logotype and monogram that reflected the desired aesthetic. To achieve this, I drew inspiration from the typographic work of Herb Lubalin, a renowned type design master
