Play for Purpose is an online raffle that raises money for sports clubs and charities.
As a designer for the Play for Purpose brand, I created a range of static and animated advertising materials for EDMs, social media and websites. Working with campaign concepts developed by an agency, I executed the materials across multiple assets and sizes, while also creating new artwork based on the existing agency work. I worked together with multiple managers across teams to gather project requirements and ensure the brand's consistency across The Lott's main website and advertising platforms.
Through collaboration with different departments, I ensured that the brand effectively integrated and communicated with other lottery brands, while maintaining a consistent visual identity.
