Project Overview
The task was to create a new logo for Hyper Theory Games that aligned with the existing Hyper Theory brand while establishing a distinct identity. This project involved developing a new icon and refining the existing logo elements.
Challenges
- Maintaining brand consistency while creating a separate identity
- Working with a customised/edited font from the original logo
- Refining and reworking elements of the quickly assembled original logo
Research and Inspiration
To inform the design process, we conducted research on other game studio logos. The Bethesda logo, in particular, provided valuable insights, highlighting the need for:
- A design with dimensionality
- An icon that could be simplified when necessary
- Visibility and recognisability at small sizes
Design Process
The design journey involved multiple iterations, exploring various:
- Colour schemes
- Shapes
- Stylistic elements
Final Design
The final logo strikes a balance between simplicity and distinctiveness. It successfully:
- Complements the existing Hyper Theory brand
- Stands out as a unique identifier for Hyper Theory Games
- Functions effectively at various sizes and in different contexts
Key Learnings
This project underscored the importance of:
- Thorough brand analysis before beginning the design process
- Balancing brand consistency with new design elements
- Considering practical applications (e.g., small icon sizes) in logo design
Conclusion
The Hyper Theory Games logo project was a valuable exercise in brand extension and refinement. It resulted in a versatile, recognisable logo that effectively represents the gaming division of the studio, while maintaining a connection to the parent brand.
