Showcasing a new activewear material.
Lululemon is a yoga-inspired technical athletic apparel company for men and women. I was inspired to create this EDM by a few series of images that I sourced from various online stock libraries. The brief I gave myself was to showcase the technical aspect of a new active wear material. I came up with the name and branding for “FlexiTec” and I wanted the images to be the heroes in this case, only using minimal graphics to highlight and frame the images. I gave myself a full day to complete this task from concept to finish.
